Living in this internet age, surrounded by thousands of social and professional networks, marketing your products and brand and communication with the potential buyers is not as difficult as it was some 5 years back. There are a number of ways to reach a huge audience for your product, and one of them is using Facebook fan page for promoting services or products no matter you own a large or small scale business.

Start by making a facebook account, of course you must have one, it is more common to own a facebook account than passports and id cards. With your existing facebook account, go to the create pages link and choose the type of page that you want to make. Facebook gives options like Celebrity Page, Educational Page, Business Page etc. Choose the Business Page option, and click create.

Once you done with the basics of creating Facebook page, its time to add some info, some details of your products or services, in this section you can make it as innovative and informative as you can. Add details about what you are selling and what your business is about, your working hours, your costs or hourly charges for the services.

In order to spice up the page and make it more attractive by adding some pictures, your logo, video that you have already uploaded on YouTube, and the last but not the least use some add-ons or in other words Facebook applications to give your fan page a versatile look. These applications facilitates the users to add welcome tab, twitter tab, reviews tab, video tab, and even one of the application i found at iwipa allows user to give the fan page a website like look, the user can add pages, images, information,and sub-links just like you see in a company website.

It is easier to search such application that helps you in making a professional Facebook page without any HTML, PHP or other technical knowledge, just go to the search box at the top of your Facebook page and type Facebook Applications or Facebook Tabs, it will display a list of available applications that you can use in your Fan Page.

If you want to make your Facebook page more interactive and dynamic, you can add contact us forms, newsletter subscriptions, distribute coupons of your product or services for those who like and refer your page to X number of people, just to increase your fans. Creating a professional, informative and attractive fan page is one part, but the real story begins when you have to grab traffic to your page by marketing and getting more fans each day, this is something we will be discussing in the upcoming posts so keep reading if you find this one useful!!